Disable auto-play and infinite scroll or risk massive fines, EU tells Meta

The European Union is ramping up pressure on Meta to make big changes to Facebook and Instagram after the European Commission preliminarily found that features like auto-play, infinite scroll, and highly personalized content recommendations were addictive.

On Thursday, the EC said its investigation indicated that “Meta did not adequately assess the risks of its addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults.”

“These features fuel the user’s urge to keep scrolling and shift the brain into ‘autopilot mode,’ contributing to unhealthy habits and compulsive use,” the Commission said.

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