Google's Pixel 11 launch event is set for August 12, with possible price increases

Google has announced its next Made By Google event, taking place on August 12 in New York City. Google’s invite doesn’t name names, but the imagery clearly shows a new Pixel phone that looks a whole lot like last year’s phone. Some new rumors, however, suggest the updated phones will come with inflated price tags courtesy of the AI-driven component shortage.

The sleek lines of the phone in the teaser image are a dead ringer for Google’s last few Pixel phones, and that matches some early rumors. Google’s new phones will have similar shapes, with the Pro and Pro Fold models perhaps shaving off a little thickness. The most notable design change will probably be the rumored “Pixel Glow” lights, a rear-facing notification and status light.

Recent reports claim that Google is finally doing away with the base 128GB storage option for the smaller phones. In 2025, both the Pixel 10 and Pixel 10 Pro started at 128GB of storage, a bit lacking for a modern flagship device at a time when people don’t upgrade as often. Google will reportedly move to 256GB as the base storage for both phones.

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