The 27 Best Places to Go in 2027

For the past few summers, the glittering Bodrum peninsula has welcomed a wave of luxury openings, transforming this once-sleepy harbor town into one of the Aegean’s most coveted corners. Aman, Mandarin Oriental, and homegrown Maçakizi were early champions of the scene and remain firmly at the heart of its appeal, but a new generation of hotels, restaurants, and beach clubs has since made Bodrum one of Europe’s most sought-after summer escapes.

Mayfair and Knightsbridge restaurant favorites Zuma, Bagatelle, and Novikov have all made the journey east in recent years, accompanied in 2026 by oh-so-chic arrivals from Dubai, Paris, and Marbella (Gaia, Gigi Rigolatto, and Maison Revka). Together they have helped recast Bodrum as a playground for the international jet set, bringing with them a distinctly cosmopolitan, see-and-be-seen energy.

This summer also brought the long-awaited arrival of the adults-only hideaway Oku, the latest in the brand’s collection of design-led retreats in Ibiza, Kos, and Andalusia. Throw in annual beach-club takeovers from the likes of Jacquemus and Alo, as well as boutique openings by brands like Cartier, and it seems there’s barely a name in luxury that isn’t lining up to plant its flag here.

But 2027 promises to be the sweet spot. With fewer headline-grabbing launches, the peninsula settles into a quieter rhythm, and openings such as Yahşi Bay’s NG Sign Bodrum, a villa hotel of sun-filled, glass-walled residences with two to six bedrooms, put privacy ahead of spectacle. It’s the summer to explore Bodrum at its most relaxed. Reservations are likely to be easier to come by as last year’s hottest tables settle in for the new season and the eyes of trend followers will be trained elsewhere, leaving the regulars to do what they’ve always done: dance as the sun sets on the wooden deck of Maçakizi, wander the meyhane-lined promenade of fishing village Gümüşlük, stopping for fresh seafood as they go; or hop between the coastline’s secluded bays, tucking into late-afternoon picnics beneath the pine trees.

Enjoy it while it lasts. In 2028, all eyes will return to the peninsula as Bvlgari opens its sprawling hillside resort above yacht-speckled Paradise Bay, giving Europe’s luxury travel crowd fresh reason to return. —Sophie Prideaux