What Does a $4 Million Ticket to the World Cup Final Get You?

Hotels competing to out-spectacle each other

Host city hotels are engaged in an escalating luxury arms race. At the more “accessible” end of the luxury spectrum, The Ritz-Carlton New York, NoMad offered “The Ultimate Match” package that included a two-night stay in its largest suite and four premium tickets to the Brazil–Morocco match from $31,000 per night. Meanwhile, The Peninsula New York is offering a five-night World Soccer Championship Finals Package, (July 14–19) priced from $400,000–$500,000. It includes suite accommodation, chauffeur airport transfers and match-day transport, daily breakfast, a welcome gift, access to the Fan Village at Rockefeller Center, and two tickets to the World Cup Final at MetLife Stadium.

The Mark Hotel’s $1 million World Cup package includes a helicopter ride to the stadium and a private harbor cruise.

The Mark Hotel

The Setai Miami Beach raises the stakes with a $300,000 package that includes private jet travel, caviar and vodka bars, private dining, and champagne-fueled brunches—but doesn’t even include match tickets. Then comes the seven-figure option. The Mark Hotel unveiled a $1 million package for six guests, who take over the hotel’s top two floors for four nights. Along with a 24-hour butler, on-call massage therapist, caviar service, and a private harbor cruise, guests arrive at the Final by helicopter, avoiding traffic en route to pitchside seats with exclusive lounge access at MetLife Stadium.

Luxury travel specialists are building bespoke private jet itineraries for fans traveling between host cities.

On Location